5%. That's what we're allocating from our profits towards the Lyfcycle Foundation. An initiative through which we aim to maximise the positive social and environmental impact we have on the communities around us.
We've chosen to partner with a number of charities that make up our immediate communities both in Nottingham (our HQ) and also overseas where a large part of our work is focused. We strongly believe that we cannot achieve sustainability in products without investing in the sustainability of people and their livelihoods. You can support any of the initiatives we're backing by following the links below.
Initiatives we support
Sharewear Clothing Scheme
We've committed to donate any unused clothing samples to Sharewear in support of their efforts to provide emergency clothing to people in and around Nottingham.
Educating underprivileged children living in the slums of Dhaka by providing them with comprehensive education facilities
Amplifying workers’ voices for decent working conditions in the apparel supply chain in Bangladesh
Our 5 for 25
At Lyfcycle®, we're dreaming of a brighter future where fashion isn't so dirty. But the industry isn't going to clean itself up, that's why we've set ourselves 5 key sustainability targets for 2025. We'll focus on smashing our targets & will keep you updated on our progress along the way!
You can read more about each of our '5 for 25' below.
Reduce, Reuse & Recycle 10 Million Plastic Bottles
It is estimated that plastic waste kills 100 million marine animals every year. We're working to reduce plastic pollution by using recycled materials and developing new sustainable alternatives for our products.
Save 500 Million Litres of Water
1KG of cotton typically requires approximately 9,900 litres of water to be produced. Some experts contend that cotton is the largest user of water amongst all agricultural commodities. That's why we'll only use sustainably sourced and/or recycled cotton to reduce the impact of our clothing.
3. TEXTILE WASTE
Reduce, Reuse & Recycle 50 Tonnes of Pre and Post Consumer Textile Waste
The fashion industry produces huge amounts of textile waste, both from unwanted clothing but also before the clothes get to our stores from factory floors. We're here to implement positive change in the industry by repurposing waste fabrics and supporting post-consumer recycling.
4. CIRCULAR PACKAGING AND DESIGN
100% of Product Packaging & Design to be Fully Sustainable, Recyclable or Natural
It's not just fabric that goes into making garments, people often forget about the packaging and design... But not us! That's why we're committed to sourcing eco-conscious and natural alternatives for our customers to produce fully sustainable products from top to bottom.
5. CARBON NEUTRALITY
Plant 10,000 Trees to Offset Carbon Emissions
We know we're not perfect, which is why we're going the extra mile to offset our carbon footprint. We're aiming to plant 10,000 new trees to give life back to the planet.